Persona
Meet Cora. She's a hard-working mom that is dedicated to both her work and her family. She is based on the personalities and characteristics I discovered from primary and secondary research.
Cora Rodgers
Age: 40
North York, ON
Married with 2 boys
ESL Teacher
CORA RODGERS
Age: 40
North York, ON
Married with 2 boys
ESL Teacher in Bloor
West Village
“I’d drop anything for my kids, even if that means bringing my work home with me at night.”
Biography
Cora’s world revolves around her family, and that is what motivates her to work as hard as she does. As a teacher, she spends her time after class planning new lessons and marking. Recently, Cora’s sons have been excelling at soccer and have been playing more. Cora has had to sacrifice time at work in order to keep up with their new soccer schedules.
Personality
Traits
Organized
Dedicated
Hard-working
Nurturing
Kind
Motivations
Make sure her kids are safe, happy, and have as many opportunities as possible.
Have more family dinners to connect, share and grow as a family.
See friends more often, connect with people in more meaningful situations.
Frustrations
Her 1.5-hour commute each way
Running her kids from place to place
Not having enough downtime at night
Little support from other parents
Arranging carpools takes too much time
Opportunities
Would carpool if there was a faster, easier way.
Increase time to connect with friends/family and have more time for herself.
Make logistics and time management of daily routine easier.
Experience Map
This is Cora's weekday experience from work until the end of her day. This is based on my findings from research and key insights drawn from interviews and candid conversations with parents.
